How to Combine QR Codes With the Power of Facebook

Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook? Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV). In this article, I’ll unpack how to get your QR codes to go viral on Facebook. I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors. Read the full article »


11 Ways to Use Google+

It was just a matter of time before Google created some real competition for Facebook. This prediction for Google Plus from Sharma is that the technically more savvy and early adopters will flock to it, while the majority of people will continue with Facebook. However, there is much to be said about an early mover advantage yet! And, since Google rules the search engines, it may well be in your interest to setup a home on Google Plus. Here are 11 ways you can market using Google Plus. Read the full article »

Tech Rewind – October 17-November 7

Google+ Pages: connect with all the things you care about
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few). So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide. Read the full article »

9 Common Ways To Bork Your Local Rankings In Google
It’s not surprising that small businesses make mistakes in Google Places when setting up and claiming their profiles. It can be confusing and the guidelines even change over time. So, here’s a list of some common mistakes to avoid. Read the full article »

Facebook Now Lets You Update Twitter
As expected, Facebook now lets you send your status updates to Twitter. It’s all part of the company’s new Subscriptions feature: not only is the social networking giant letting you subscribe to Facebook users who you aren’t friends with, and not only is it letting you offer your own public updates to Facebook users who aren’t your friends, but it is also letting you send your public Facebook status updates to a linked Twitter account. Read the full article »

How to Secure Your Facebook Account

You’ve created your Facebook account. You update your Facebook page regularly with some great content. But what about security? Facebook has decent security built-in, but there are quite a few steps you can take to ensure your account is as secure as possible. In this post by the web security gurus over at ESet, author Cameron Camp covers the full breadth of Facebook privacy settings, including Facebook check-ins, third-party applications, login nuances and devices. He also shows users how to best secure their profile to avoid being hacked. Some of his suggestions make use of little-known security features. Read the full article »

10 Ways Non-Profits Can Benefit From Social Media

Are you looking for ways to use social media to advance your cause?

Non-profits have many of the same opportunities in social media as for-profit businesses—it’s just a matter of altering the strategy.

Non-profits can focus their social efforts to drive awareness, share their story, cultivate donor relationships and open up two-way communication with advocates in ways never before possible.

Here are ten tips that virtually any non-profit can easily take advantage of at little or no cost. These tactics can supplement many marketing efforts already in place and in some cases expand those efforts exponentially by reaching an entirely new audience with a creative and unique approach. Read the full article »

How to Measure Your Facebook Page’s Success

You have created a Facebook Fan Page. Now what? I bet these questions come to mind: “Is my page a success?” “Who is engaging with us?” “Is our engagement effective?” “Does our content strategy work?”

The Facebook Insights dashboard will help you answer some of these questions. As defined by Facebook, “Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners … are better equipped to improve their business with Facebook.” Read the rest of this entry

How well do you know your audience?

Do you know who your audience is? Or what they’re doing right now? I’m not talking about creeping on your donors, I’m talking about knowing the media consumption habits of your audience (possible and existing donors and volunteers, as well as clients).

If you know who your ideal prospect is and you know their age, you should also be aware of the vehicles they use to consume media (tv, music, newspapers, Facebook, YouTube, etc.) and at what times. Imagine that your message has been sent through the wrong channels or at the wrong times; all your hard work and marketing dollars are essentially going to waste.

The following infographic illustrates how different generations consume different types of media content at different times of the day. Take a look and see how your marketing efforts stack up. Are you reaching your target crowd? How can you tweak your efforts to maximize exposure and draw in new donors and volunteers?

Chances are, you’ll be surprised to see just how many folks (old and young alike) are online, and hopefully you’ll begin to understand how important it is to connect with your audience with the help of a stellar online presence and a focused social media presence.

Media Consumption Habits

Tech Rewind – October 17-21

Making Donations Easier
If you’ve been hesitant to give your website a facelift, this article might just be the motivation to take the plunge. With detailed breakdowns of the best non-profit donation processes (and how to make them work for you), you’ll see just how much room there is for improvement, and you’ll have the knowledge to start the conversation within your organization. Learn more »

5 Killer Tips to Get You Rockin’ on Twitter
Do you have a Twitter profile but can’t seem to get traction? Maybe you’ve been curious, created your profile but don’t know how to navigate it. Twitter is all about conversations and there are gazillions happening right now.  A very fruitful opportunity lies waiting for your organization on Twitter. Learn more »

How To Build A Facebook Landing Page With iFrames
I know what you’re thinking. “What on earth are iFrames?!” Well, the good news is, this post explains what they are and how to use them, with step-by-step instructions (with pictures) that walk you through the entire process of building a stellar Facebook landing page. Learn more »

Is Your Website Under-Performing?

The face of fundraising is changing; with the number of households getting online increasing steadily comes a marked change in people’s giving habits. The average online gift in 2010 was $91.94, up drastically from $67.47 in 2008. And the same goes for volunteer recruitment; non-profit influence and advocacy calls-to-action grew roughly 30% in the past two years. All of this begs the question, “Is your website under-performing?”

Read the rest of this entry

Deleting a Post from Your Facebook Wall

So, you’ve been updating your Facebook page regularly, painstakingly perfecting each status update. And then, BAM! A spammer posts some ugly thing advertising a “free” iPad or some shady Canadian Pharmacy. Have no fear, friend, because today we’re going to learn how to delete a post from your Facebook Wall. Read the rest of this entry