Category Archives: Tech Rewind

A selection of interesting and relevant links to other technology blogs or websites.

Tech Rewind – November 28-December 2

How to Set Up a Google+ Page for Your Business
Google+ has opened the doors for business and brand pages. In this article I show you how to set up your Google+ page and provide examples. If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen).  Read the full article »

5 Reasons Your [Non-Profit] Should Be Blogging
Does your business blog? Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value? Keep reading. This article will help you (or someone you know) understand the value of a business blog.  Read the full article »

Facebook Launches Revamped Insights Tool for Business Pages
Marketers of the world, today was a good day. Upon logging into your Facebook business page, you may have noticed a little box pop up that read, “Introducing New Insights for Pages.” (This is the point where you realized today was a good day.) The revamped insights feature comes fully loaded with metrics that are truly insightful and can help you super-charge your Facebook marketing. Here’s how. Read the full article »


Tech Rewind – November 14-18

7 Things Nonprofits Can Talk About on Facebook Besides Themselves 
Recently I met with a client who was sensitive about what they posted on Facebook, because they not only had privacy issues to be concerned with of their constituents, but they didn’t think that the other things they do would be applicable to their fans on Facebook. In other words they didn’t think that their fans on Facebook cared about what their organization was doing other than fundraising.

But there are other things besides press opportunities and fundraising or awareness events that your fans are interested in learning more about. As I’ve talked about before, social media is about being social, so when you talk only about yourself or your organization, it gets old quickly. Spice it up. Here’s a list of 7 things a nonprofit can talk about on Facebook besides themselves. Read the full article »

How to Hold a Google+ Hangout and Why You Should
As Google’s latest foray into social media, Google+ has brought some new tools to the digital table. My personal favorite is Hangouts. Google describes Hangouts as a “front porch.” Anyone can drop in and say “hi” just like anyone could drop by when you’re on your porch.  Read the full article »

Tech Rewind – October 17-November 7

Google+ Pages: connect with all the things you care about
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few). So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide. Read the full article »

9 Common Ways To Bork Your Local Rankings In Google
It’s not surprising that small businesses make mistakes in Google Places when setting up and claiming their profiles. It can be confusing and the guidelines even change over time. So, here’s a list of some common mistakes to avoid. Read the full article »

Facebook Now Lets You Update Twitter
As expected, Facebook now lets you send your status updates to Twitter. It’s all part of the company’s new Subscriptions feature: not only is the social networking giant letting you subscribe to Facebook users who you aren’t friends with, and not only is it letting you offer your own public updates to Facebook users who aren’t your friends, but it is also letting you send your public Facebook status updates to a linked Twitter account. Read the full article »

Tech Rewind – October 17-21

Making Donations Easier
If you’ve been hesitant to give your website a facelift, this article might just be the motivation to take the plunge. With detailed breakdowns of the best non-profit donation processes (and how to make them work for you), you’ll see just how much room there is for improvement, and you’ll have the knowledge to start the conversation within your organization. Learn more »

5 Killer Tips to Get You Rockin’ on Twitter
Do you have a Twitter profile but can’t seem to get traction? Maybe you’ve been curious, created your profile but don’t know how to navigate it. Twitter is all about conversations and there are gazillions happening right now.  A very fruitful opportunity lies waiting for your organization on Twitter. Learn more »

How To Build A Facebook Landing Page With iFrames
I know what you’re thinking. “What on earth are iFrames?!” Well, the good news is, this post explains what they are and how to use them, with step-by-step instructions (with pictures) that walk you through the entire process of building a stellar Facebook landing page. Learn more »

Tech Rewind – October 3-7

How effective is your homepage?
Do you know how important your homepage is? Well, it’s usually the main point-of-entry to the site; You only have a split second to grab your visitors and make them stay a few more seconds, who knows, maybe even a few minutes. Sites that have a negative first impact most likely never have a second chance.  Learn more»

5 Email Marketing Tips for More Successful Campaigns
With the world of social media dominating communications, what’s happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals is that of you want your email campaigns to succeed, then they need to be exceptional. Learn more»

How to Market Your Brand on YouTube
Many organizations have been wondering how they can take advantage of video marketing to market their brands. The fact is, millions of people are watching videos each and every day, and YouTube has provided a powerful tool that organizations can use to get their products and service in front of viewers by using video as one of their marketing strategies. Learn more»

Tech Rewind – September 12-16

Edit Your Videos Online with YouTube
YouTube is rolling out the new feature in the form of a simple “Edit Video” button on your My Videos page. Learn more»

Staying safe while using Facebook on mobile phones
Configuring your Facebook settings from a laptop is confusing enough, but try monitoring your Facebook privacy and security setting on a mobile phone. It’s even more of a mess. Learn more»

5 Reasons Why Your Social Media Efforts Aren’t Working
You’ve set up your social media platforms. The picture you’ve used in your bio is one that even your mother would be proud of. And you’re sending out regular tweets and posts. But, despite all of your efforts – you feel like you’re talking to an empty room as the response you’re receiving from your ‘tribe’ is practically zilch. Learn more»

Facebook “Lists” And The New “Subscribe” Button Explained
Lots of stuff has been happening on the Facebook sphere this week, including two pretty significant new features. Learn more»

Tech Rewind – September 5-9

6 Design Tips That Will Have Your Audience Licking Their Screens

What if your blog visitors take one look at your well-written words and move right along because your page looks bland, boring, and amateurish? Then this post is for you!

Good Intentions or Not, Spam IS Spam Spam

Find out what it is (no, I’m not talking about that funny-smelling canned meat) and how to avoid it in your social media marketing campaigns.