Category Archives: SM Insider

An article featuring social media tips and tricks.

15 Ways to Bring Social Media to Events

Do you host events or informal gatherings? Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share. This article will reveal 15 ways you can infuse social media into your events. Read the full article »

Understanding Facebook Users

Ever wonder what Facebook users “Like” and why? This infographic shows us that a majority of “Liking” engagement on Facebook comes in the form of wall posts, pictures, and comments. As a non-profit, these are already three of the most powerful and easily accessible tools in social media. Facebook Likes Infographic

Tech Rewind – November 14-18

7 Things Nonprofits Can Talk About on Facebook Besides Themselves 
Recently I met with a client who was sensitive about what they posted on Facebook, because they not only had privacy issues to be concerned with of their constituents, but they didn’t think that the other things they do would be applicable to their fans on Facebook. In other words they didn’t think that their fans on Facebook cared about what their organization was doing other than fundraising.

But there are other things besides press opportunities and fundraising or awareness events that your fans are interested in learning more about. As I’ve talked about before, social media is about being social, so when you talk only about yourself or your organization, it gets old quickly. Spice it up. Here’s a list of 7 things a nonprofit can talk about on Facebook besides themselves. Read the full article »

How to Hold a Google+ Hangout and Why You Should
As Google’s latest foray into social media, Google+ has brought some new tools to the digital table. My personal favorite is Hangouts. Google describes Hangouts as a “front porch.” Anyone can drop in and say “hi” just like anyone could drop by when you’re on your porch.  Read the full article »

How to Combine QR Codes With the Power of Facebook

Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook? Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV). In this article, I’ll unpack how to get your QR codes to go viral on Facebook. I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors. Read the full article »

11 Ways to Use Google+

It was just a matter of time before Google created some real competition for Facebook. This prediction for Google Plus from Sharma is that the technically more savvy and early adopters will flock to it, while the majority of people will continue with Facebook. However, there is much to be said about an early mover advantage yet! And, since Google rules the search engines, it may well be in your interest to setup a home on Google Plus. Here are 11 ways you can market using Google Plus. Read the full article »

Tech Rewind – October 17-November 7

Google+ Pages: connect with all the things you care about
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few). So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide. Read the full article »

9 Common Ways To Bork Your Local Rankings In Google
It’s not surprising that small businesses make mistakes in Google Places when setting up and claiming their profiles. It can be confusing and the guidelines even change over time. So, here’s a list of some common mistakes to avoid. Read the full article »

Facebook Now Lets You Update Twitter
As expected, Facebook now lets you send your status updates to Twitter. It’s all part of the company’s new Subscriptions feature: not only is the social networking giant letting you subscribe to Facebook users who you aren’t friends with, and not only is it letting you offer your own public updates to Facebook users who aren’t your friends, but it is also letting you send your public Facebook status updates to a linked Twitter account. Read the full article »

How to Secure Your Facebook Account

You’ve created your Facebook account. You update your Facebook page regularly with some great content. But what about security? Facebook has decent security built-in, but there are quite a few steps you can take to ensure your account is as secure as possible. In this post by the web security gurus over at ESet, author Cameron Camp covers the full breadth of Facebook privacy settings, including Facebook check-ins, third-party applications, login nuances and devices. He also shows users how to best secure their profile to avoid being hacked. Some of his suggestions make use of little-known security features. Read the full article »

10 Ways Non-Profits Can Benefit From Social Media

Are you looking for ways to use social media to advance your cause?

Non-profits have many of the same opportunities in social media as for-profit businesses—it’s just a matter of altering the strategy.

Non-profits can focus their social efforts to drive awareness, share their story, cultivate donor relationships and open up two-way communication with advocates in ways never before possible.

Here are ten tips that virtually any non-profit can easily take advantage of at little or no cost. These tactics can supplement many marketing efforts already in place and in some cases expand those efforts exponentially by reaching an entirely new audience with a creative and unique approach. Read the full article »

Deleting a Post from Your Facebook Wall

So, you’ve been updating your Facebook page regularly, painstakingly perfecting each status update. And then, BAM! A spammer posts some ugly thing advertising a “free” iPad or some shady Canadian Pharmacy. Have no fear, friend, because today we’re going to learn how to delete a post from your Facebook Wall. Read the rest of this entry

9 Facebook Marketing Strategies to Build Super Fans

Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly. So how do you move a potential fan all the way up the ranks to super fan? For starters, it takes time. Facebook success rarely happens overnight and unless you are a huge brand like Zappos or Target, patience, persistence, and hustle are all required to create a successful Facebook page. There are also specific actions you can take to create a thriving Facebook page full of Super Fans. The following nine core strategies will help you streamline your Facebook activity and turn your Facebook page into a success story. Read the full “Social Media Examiner” article»