Monthly Archives: December 2011

Quit Stealing! Copyright Fair Use and How it Works for Online Images

You’ve heard the adage that a picture is worth a thousand words, but when that picture is protected by copyright, the picture is only worth three words: cease and desist. OK, that’s kind of a lawyer joke. But it illustrates how protective people are about finding their images used online without permission. Copyright laws were established not to give the author the right to deny their work to other people, but instead to encourage its creation. Article I, Section 8, clause 8, of the United States Constitution states the purpose of copyright laws is “to promote the Progress of Science and useful Arts, by securing for limited times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.” It’s a delicate balance between the rights of the creator and the public’s interest. When in conflict, the balance tips more heavily toward the public’s interest, which is often contrary to what the creator believes to be fair or just. This article will cover exactly what copyright is and what it covers. And then we’ll look at the concept of fair use as it pertains to using images online. The goal here is to better understand how to use images others create in a way that is both respectful of the author’s ownership rights and allows others to use it. Read the full article »

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5 Tips for Creating Video and Audio Content With Your iPhone

Interested in adding fresh, compelling content to your non-profit’s website? If you have an iPhone (or similar smartphone device), you can capture great audio, pictures and video with ease! Read the full article »

Tech Rewind – November 28-December 2

How to Set Up a Google+ Page for Your Business
Google+ has opened the doors for business and brand pages. In this article I show you how to set up your Google+ page and provide examples. If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen).  Read the full article »

5 Reasons Your [Non-Profit] Should Be Blogging
Does your business blog? Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value? Keep reading. This article will help you (or someone you know) understand the value of a business blog.  Read the full article »

Facebook Launches Revamped Insights Tool for Business Pages
Marketers of the world, today was a good day. Upon logging into your Facebook business page, you may have noticed a little box pop up that read, “Introducing New Insights for Pages.” (This is the point where you realized today was a good day.) The revamped insights feature comes fully loaded with metrics that are truly insightful and can help you super-charge your Facebook marketing. Here’s how. Read the full article »

15 Ways to Bring Social Media to Events

Do you host events or informal gatherings? Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share. This article will reveal 15 ways you can infuse social media into your events. Read the full article »