How well do you know your audience?
Do you know who your audience is? Or what they’re doing right now? I’m not talking about creeping on your donors, I’m talking about knowing the media consumption habits of your audience (possible and existing donors and volunteers, as well as clients).
If you know who your ideal prospect is and you know their age, you should also be aware of the vehicles they use to consume media (tv, music, newspapers, Facebook, YouTube, etc.) and at what times. Imagine that your message has been sent through the wrong channels or at the wrong times; all your hard work and marketing dollars are essentially going to waste.
The following infographic illustrates how different generations consume different types of media content at different times of the day. Take a look and see how your marketing efforts stack up. Are you reaching your target crowd? How can you tweak your efforts to maximize exposure and draw in new donors and volunteers?
Chances are, you’ll be surprised to see just how many folks (old and young alike) are online, and hopefully you’ll begin to understand how important it is to connect with your audience with the help of a stellar online presence and a focused social media presence.