How to Measure Your Facebook Page’s Success
You have created a Facebook Fan Page. Now what? I bet these questions come to mind: “Is my page a success?” “Who is engaging with us?” “Is our engagement effective?” “Does our content strategy work?”
The Facebook Insights dashboard will help you answer some of these questions. As defined by Facebook, “Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners … are better equipped to improve their business with Facebook.”
Check out Mashable’s article “A Beginner’s Guide to Facebook Insights,” which gives an excellent breakdown of each metric and how to use them.
A few weeks ago, Facebook made some pretty big changes to Insights. To familiarize yourself with these new changes, check out The Nonprofit Facebook Guy’s article, “The New Facebook Insights Explained in Plain Engish.”